Indian publishers seek legal recourse against content misuse in free-for-all AI world
Indian publishers are increasingly seeking legal solutions against the unauthorized use of their content by AI models, drawing on examples from global media. Legal avenues include copyright laws, IT regulations, and consumer protection to combat the appropriation of original material. Experts emphasize safeguarding against “wrong attribution” and exploring changes to the IT rules to ensure fair revenue sharing between publishers and tech companies, recognizing the challenge AI poses to intellectual property and revenue.
