SAG-AFTRA, the American performers’ union, has announced a groundbreaking agreement with Replica Studios, an AI voice company. This partnership allows voice actors to create digital replicas of their voices, providing new employment opportunities while ensuring industry-leading protections. The agreement emphasizes performer consent, negotiation for the use of their digital voice doubles, and the option to opt out of future uses. SAG-AFTRA President Fran Drescher highlighted that this collaboration exemplifies responsible AI usage in the industry.

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