Understanding the Evolving Landscape of Deepfake Laws in 2025
Deepfake technology is advancing rapidly, enabling hyper-realistic AI-generated images, videos, and audio that pose serious risks—from disinformation and identity theft to revenge porn and harassment .
Global legal developments include:
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U.S. states (e.g., California, Texas, Virginia, New York, Tennessee) are updating laws to cover AI-generated intimate content and political deepfakes; Tennessee’s ELVIS Act protects voice likeness .
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Federal U.S. legislation:
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The TAKE IT DOWN Act (May 2025) criminalizes non-consensual intimate imagery—including AI deepfakes—and requires platforms to remove it within 48 hours .
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Proposals like the NO FAKES Act, DEFIANCE Act, and copyrights for voice/likeness aim to strengthen protections and takedown procedures .
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European Union: The AI Act (effective Aug 2024, enforcement by Aug 2026) mandates labeling of AI-generated content, transparency, and imposes penalties up to €35M or 7% of global turnover