Market News - Privacy

Understanding the Evolving Landscape of Deepfake Laws in 2025

Deepfake technology is advancing rapidly, enabling hyper-realistic AI-generated images, videos, and audio that pose serious risks—from disinformation and identity theft to revenge porn and harassment  .

 

Global legal developments include:

  • U.S. states (e.g., California, Texas, Virginia, New York, Tennessee) are updating laws to cover AI-generated intimate content and political deepfakes; Tennessee’s ELVIS Act protects voice likeness  .

  • Federal U.S. legislation:

    • The TAKE IT DOWN Act (May 2025) criminalizes non-consensual intimate imagery—including AI deepfakes—and requires platforms to remove it within 48 hours  .

    • Proposals like the NO FAKES Act, DEFIANCE Act, and copyrights for voice/likeness aim to strengthen protections and takedown procedures  .

  • European Union: The AI Act (effective Aug 2024, enforcement by Aug 2026) mandates labeling of AI-generated content, transparency, and imposes penalties up to €35M or 7% of global turnover

View the original full article here: https://techannouncer.com/understanding-the-evolving-landscape-of-deepfake-laws-in-2025/

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