'We have appointed anti-piracy teams': Aamir Khan discusses piracy issue, affordable cinema
Bollywood star Aamir Khan addressed the growing threat of online piracy surrounding his latest film Sitaare Zameen Par, while also advocating for making cinema more accessible to broader audiences . He confirmed that dedicated anti‑piracy teams have been appointed to monitor and remove illegal copies of the film online, and that his YouTube pay‑per‑view model, priced at ₹100, is expected to discourage piracy and offer hope to creative professionals .
Khan explained that the conventional theatre experience remains untouched by this digital release, emphasizing that multiplexes—often located in costly urban environments—offer premium facilities that naturally drive up ticket and food prices, putting them out of reach for many . His initiative aims to reach the economic majority in India who cannot afford expensive cinema venues by providing an affordable digital viewing alternative .
The film was released theatrically on June 20, and from August 1, it will be available on Aamir Khan’s official YouTube channel using the pay‑per‑view model .
